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This
management book, co-authored with James L. Gagan, founder
and CEO of United Consumers Club, Inc., the world's largest
buyer's club, is both insightful and witty, a wonderful
guide for entrepreneuring in the 1990s.
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Profiles
of the CEOs of ten great American companies: Avon Products,
Inc., General Motors, General Electric, Dupont, American
Express, Gulf Oil, AT&T, Prudential, Federated Department
Stores, and UAL, Inc. These stories offer interesting
insights into the individuals who run big business in America.
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A
book based on live interviews with some of America's most
interesting entrepreneurs including W. Clement Stone, Mary
Hudson, Mary Kay Ash, John DeLorean, Roger Horchow, and
William McGowan, founder of MCI Communications.
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Written
in cooperation with the International Franchise Association,
book highlights profiles on ten leading franchisors such
as McDonald's, H&R Block, Holiday Inns, Dunkin' Donuts,
Pizza Hut.
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A
collection of favorite sales stories as told by America's
top salespeople. Featured stories told to author include:
Mary Kay Ash (founder of Mary Kay Cosmetics); H. Ross Perot;
William Chaney, CEO of Tiffany & Co.; Isadore Sharp,
founder and CEO of Four Seasons Hotels; Alan "Ace"
Greenberg, CEO of Bear Stearns. Among book's
stories are those told by America's top insurance agents,
stockbrokers, real estate agents, the world's number one
car salesman, the all-time most productive Electrolux salesman.
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The
author treads on thin ice as he reveals never-before-told
secrets about high-pressure selling tactics. He believes,
"All super salespeople use high-pressure, but they
execute it with finesse, coming across as low-key; otherwise
they would not be effective at it." Contrary
to what people generally think, the author maintains that
a high-pressure salesperson may have integrity and the customer's
best interest at heart. This is a Nightingale-Conant
six-cassette audio best seller.
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The
story and management philosophy of one of the most interesting
companies in the world--and its incredible success in America.
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A
complete guide for both novice and seasoned salespersons.
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Shook
teams up with Joe Girard, the world's greatest car salesman,
to tell about how to close sales.
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How
To Make Big Money Selling
by Joe
Gandolfo, Robert
L. Shook
NOT
CURRENTLY AVAILABLE
Hardcover - 258 pages (March 1984)
Harper & Row; ISBN: 0945725479
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Joe
Gandolfo is the world's leading life insurance agent whose
average annual production exceeds $800 million! This
is a book for every salesperson, no matter what the product
is.
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This
best seller was also published in the United Kingdom (#5
nonfiction best seller), Denmark, Sweden, Finland, Holland,
Norway, Japan (#1 nonfiction best seller), Italy, Spain
and Germany. A Fortune Book Club Main Selection, Book-of-the-Month
Club Alternate Selection and Executive Program Main Selection.
Audio rights sold to Warner Communications and Listen USA.
Co-author Buck Rodgers is the former IBM Corporate Vice
President of Marketing.
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Co-authored
with Eric Yaverbaum, one of the nation’s leading publicists.
The authors have compiled techniques used by a cross-section
of successful, high-profile people on what they do to get
their phone calls returned.
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The
inside story of the gaming company that hit the jackpot playing
by its own rules. Jackpot is the story of the birth and dramatic
growth of Harrah’s, America’s premier gaming and entertainment
company–and the flamboyant, idealistic entrepreneur who made
it what it is. But it’s more than just a simple story of business
success. It’s also an enlightening business tale of how an
already successful company fought off aggressive (and often
better-financed) competitors by focusing its resources on
customer service and long-term customer loyalty.
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Written
in cooperation with the NCAA. The 300+ page book includes
13 profiles of successful men and women who were outstanding
college athletes. This book contains an important message
for America's youth. It reveals how lessons taught by
participation in sports can be transferred to non-athletic
endeavors. Included are in-depth profiles of such role
models as President Ronald Reagan, President Gerald Ford,
U.S. Senator Bill Bradley, Dave Bing, Dr. Bobby Brown, Roger
Staubach, Julius Erving ("Dr. J").
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The
author has achieved the "impossible": He
has written the perfect sales presentation based on the
findings of his panel of five great sales experts:
Mary Kay Ash, Bettye Hardeman, Joe Gandolfo, Buck Rodgers,
and Martin Shafiroff (see other Shook books to identify
each of these super salespersons). Audio and video
rights have been sold. A Macmillan Executive Book
of the Month Club Main Selection.
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Beemer
and Shook deliver a powerful message on how to implement
effective marketing strategies and how to determine consumer
trends.
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Based
on live interviews with America's most successful real estate
personalities, including Harry Helmsley, Sam LeFrak and
others.
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This
book traces the Shaklee Corporation's amazing growth, examines
its unique philosophy, and tells about the astonishing success
of Shaklee's huge sales organization. More than 700,000
copies are in print.
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This
best-selling book, co-authored with Martin Shafiroff, has
been updated for the 1990s. (Originally published
as Successful Telephone Selling in the '80s, Harper &
Row, 1982). This publication is the number one book
on the subject of telephone selling.
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A
Fortune Book-of-the-Month selection, this book is based
on interviews with America's super salespersons. Included
are the world's number one insurance agent, Joe Gandolfo;
the world's leading retail stock broker, Martin Shafiroff;
and Joe Girard, the number one automobile salesman in the
world.
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A
book based on taped interviews with twenty successful Americans
about what motivates them to succeed. Included are
individual chapters on John W. Galbreath; Jesse Owens, Kemmons
Wilson, founder of Holiday Inn; Edgar Speer, Chairman of
U.S. Steel; Willard Rockwell, Jr., Chairman of Rockwell
International; Kingman Brewster, Jr., former president of
Yale University and U.S. Ambassador to England; Sam Snead;
Pete Rose; Colonel Harland Sanders; Hugh Downs, Alan King,
Dr. Denton Cooley; and others.
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The
story of how Ford's management turned around the giant automotive
company in the mid-1980s after having suffered $3.3 billion
losses in 1980-83.
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This
extensive investment dictionary has nearly 6,000 entries,
more than any other book of its kind.
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This
extensive investment dictionary has over 5,000 entries,
more than any other book of its kind.
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A
book about ten of America's most exciting and innovative
entrepreneurs, including the creators of the Pet Rock, the
Slinky, the Mood Ring, the Frisbee, the Hula Hoop, Toughman
Contests, Cabbage Patch Babies, The Erotic Baker, Celestial
Seasonings, Eastern Onion, and Rent-A-Wreck.
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The
Winner's Circle II: How Ten Stockbrokers Became
the Best in the Business
by R.J. Shook
Hardcover
- 221 pages
New York Institute of Finance / Simon & Schuster
(February, 1995)
ISBN: 0131862715
The
best-selling book of its kind, this book profiles
ten of America's most successful stockbrokers.
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The
Winner's Circle: How Ten Stockbrokers Became the
Best in the Business
by R.J. Shook,
Robert
L. Shook
Hardcover - 257 pages (1992)
New York Institute of Finance / Simon & Schuste;
ISBN: 0135875773
The
best-selling book of its kind, this book profiles
ten of America's most successful stockbrokers.
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Every
person, product and company needs a winning image.
This book tells how to get yours.
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